The First edition of Magicbrick’s annual Great Online Home Festival (GOHF) will kicked off on 18th July 2015 and several buyers have already made their plans to purchase properties before stocks run out or deals end. The ten-day event will have more than 30 Lakh Buyers looking for deals and discounts. Here’s a look at things you must know about GOHF:
The emergence of the whole segment of buying real estate online is in process with the fast changing consumer behavior. Consumers are using portals today not just for listing discovery but increasingly for deciding on what to buy and at what price. The consumer today wants the simplification of the entire process of Real estate purchase, especially with the anvil of the latest mobile technologies.
Lakshmi Narasimhan, chief growth officer at GroupM South Asia said, “Online shopping events have proven successful for high ticket purchases in the past, and we are seeing an emerging consumer segment who is comfortable making purchase decision based on information available online. We are very excited about this initiative and we hope that we will be able to establish this initiative as a win-win proposition for both the industry and the consumer.”
Nitin Bawankule, industry director at Google India said, “Our research shows that consumers are spending increasing amount of time online to find property related information on the web and we have witnessed over 3x growth in search queries in the last three years in the real estate category. Builders and developers have a huge opportunity to engage the potential buyers online by providing rich, accurate and detailed information. Few early adopters have already benefitted from selling their inventory online and we hope that initiatives like these will help more developers to realise the true potential of Internet and engage more buyers online.”