When it comes to property prospecting strategies, many agents seem to have a love/hate relationship with SEO. At times, it can feel like you’re chasing a tricky dream. “What does Google want?” Outside of the algorithm-developing nerve center, nobody may ever entirely know. What we do recognize is, we all want to reap the reward of having qualified leads delivered to us via search, and when our tried-and-true efforts stop producing, our instinct is to jump ship and seek out the next promising opportunity.
So, what does that mean for you? In a few words, leads. SEO leads are 8 times more likely to close than outgoing leads and cost around 61% less. Think about it like this: investing in SEO is like buying a house instead vs. renting. You’re building equity on a previous investment instead of paying a fixed lease for a place to reside, with nothing to prove for it when you leave. The reason is knowing which methods to apply — and which to give up — to enhance your outcomes.
Here are some SEO best practices to consider when implementing your next online advertising campaign.
- Conduct regular keyword and keyphrase research
The competition for search phrases is intense so tightly focus on your search phrases on a particular place. 69% of house shoppers begin their analysis with any regional keyword and key phrase. Use Google’s Keyword Planner to gain an overall picture of what focus on search phrases should drive the most visitors your website, and how tough it will be to place well for those search phrases.
- Keep your website up-to-date
Armed with keyword and keyphrase data, make appropriate changes to your website (including the Page Title, Meta Desc, headers and body copy). Incorporate focus on search phrases that you want to place for. Pages can be over-optimized for search phrases, so it is best to create titles on pages and meta descriptions that are appealing to both search engines and users.
- Submit your website to directories
Getting your website in as many internet directories as possible will gradually help enhance your online search engine rankings. You can find property internet directories to publish your website to through sources like Trulia, Zillow, Redfin and Houses.com who have internet directories for agents.
- Make use of your blog
These days, content is king on google and SEO results. Sites with blogs get 60% more visitors. Why? One way to secure visitors your website for particular properties is to create blog articles. Publish regular, quality articles about house remodeling, regional housing market conditions and community highlights that would be of interest to potential real estate consumers close to you.
- Go mobile
Increasingly, Americans are shopping for new homes via mobile devices. Make sure your web website is enhanced for mobile discovery so you aren’t turning customers away and losing property leads.
Remember, it takes persistence to enhance your online search engine rankings and increase your website’s popularity. Turn to property promotion experts who have experience creating mobile-friendly, custom property websites that are enhanced to generate the most of the natural property leads so you can keep your focus where it needs to be — on your brokerage.